A Swiss transplant to New York, Lukas started out in corporate advertising in Zurich, cut his teeth at New York shops like Ogilvy & Mather and Publicis - becoming well versed in international media planning and the emerging digital landscape. He transitioned into the pioneering wave of online digital entertainment; segued into nation branding, public diplomacy (for Presence Switzerland) and since then has become a producer of tech and culture initiatives. Since 2017 Lukas represents the interests of iart in North America and collaborates on international project development.