MegaFaces Wins Innovation Grand Prix at Cannes Lions Festival
MegaFaces was awarded the Innovation Grand Prix at the Cannes Lions International Festival of Creativity 2014. We are very excited and feel honoured that our technology has won this prestigious award!
Innovation jury president Tom Bedecarré described the MegaFaces Pavilion as 'indicative of a trend we saw among the entries of the blurring between digital and real experiences — the blurring between marketing communication as an experience and marketing communications becoming a service or technology.'
The jury had looked for three main criteria: They wanted to see a breakthrough technology, an idea that could be scaled, and work that empowers creativity. 'We think that MegaFaces does all that. It's the first time we've ever seen anything like this from a technology standpoint,' said Bedecarré.