The A 66 is an extraordinary venue: timeless architecture combined with state-of-the-art technical equipment enables atmospheric conferences, symposia, networking events and workshops. Thanks to interior and exterior media components, the former printing works has now been transformed into a lively platform for dialogue.

On the outside, the coloured lighting fixtures of the media facade are located in the covered vestibule of the glass facade, which is characterised by vertical and horizontal beams. A vibrant, three-dimensional light image that connects the outside and inside. In addition to various coloured lighting elements, the open-plan main room features a large, high-resolution LED wall, the left and right sides of which can also be used to display content. The wall can be used either as a flexible screen or as a subtle backdrop. Both the LED wall and all lights and loudspeakers are controlled via tablet.

A 66 is an example of how an existing building can be revitalised thanks to precisely placed media gestures. Together with our partner companies, we succeeded in transforming the former printing plant into a modern dialogue platform. For further information click here.