A 66

The A 66 is an extraordinary venue: timeless architecture combined with state-of-the-art technical equipment enables atmospheric conferences, symposia, networking events and workshops. Thanks to interior and exterior media components, the former printing works has now been transformed into a lively platform for dialogue.

Both the facade and the interior spaces can be individually programmed thanks to media elements. This allows the timeless atmosphere of the modernist building to be transformed in line with the respective branding of its changing users. This is contemporary corporate communication in space!

On the outside, the coloured lighting fixtures of the media facade are located in the covered vestibule of the glass facade, which is characterised by vertical and horizontal beams. They were installed diagonally to this grid in such a way that they playfully reflect the visual structure of the MDPI customer logo. The abstract molecular structure that characterises the logo stands out in three dimensions before visitors to the A 66. And the LEDs are not just ordinary lights: they can play different video patterns in the customer's respective corporate colour. A vibrant, three-dimensional light image that connects the outside and inside.

In addition to various coloured lighting elements, the open-plan main room features a large, high-resolution LED wall, the left and right sides of which can also be used to display content. The wall can be used either as a flexible screen or as a subtle backdrop. Both the LED wall and all lights and loudspeakers are controlled via tablet.

A 66 is an example of how an existing building can be revitalised thanks to precisely placed media gestures. Together with our partner companies, we succeeded in transforming the former printing plant into a modern dialogue platform.