In Zurich, the ‘Inner Power’ installation has just opened. It invites visitors on a sensual journey and celebrates the new Hyundai Genesis Magma. The installation is the product of the collaboration between the Korean art collective OMA Space, iart and kpm3. Together, we created a multi-sensory experience in a short space of time, in which visitors walk barefoot over warm pebbles and organic floor textures and step by step approach the inside of a large spiral surrounded by glowing lava flows. Click here for the project documentation.