Media Facade for M+ in Hong Kong
In collaboration with architects Herzog & de Meuron, iart has developed a city-scaled media facade for M+, Hong Kong’s new museum of visual culture. Construction of the building was recently completed, and the museum will open at the end of 2021.
This striking new feature of Hong Kong’s West Kowloon Cultural District is characterised by an expansive horizontal podium and a graceful tower. Fabricated in concrete and clad in reflective ceramic tiles that capture the meteorological moods, the museum makes a distinct architectural statement amidst the surrounding glass and steel skyscrapers of Victoria Harbour.
The 110-metre-wide by 65.8-metre-tall LED installation overlooks the city’s famous harbour, facing Hong Kong Island. It transforms the towering facade into a colossal screen, bringing the museum into visual dialogue with the urban landscape and Hong Kong's dynamic skyline.
The M+ facade employs clever engineering to display two different streams of content at once: playing with perspective tilt, the close-up view from the museum podium is different from that on Hong Kong Island located two kilometres away. These simultaneous, yet almost independent content streams present exciting creative possibilities for curators and artists alike.
In addition to showcasing museum collections and brand messaging, the M+ facade will also display new artworks specifically commissioned for the space. iart has already hosted workshops in our Basel studio with international artists who will create these new works—we are excited to see them on the M+ facade soon!
The M+ building was designed by Herzog & de Meuron in collaboration with TFP Farrells and Arup. As the first global museum of contemporary visual culture in Asia, M+ is dedicated to collecting, exhibiting, and interpreting 20th and 21st century visual art, design and architecture, and moving image from Hong Kong, the Mainland, Asia, and beyond.
Photos: © Virgile Simon Bertrand (left), © Kevin Mak, courtesy of Herzog & de Meuron (right)