M+ museum in Hong Kong is now open! In collaboration with architects Herzog & de Meuron, iart has developed a city-scaled media facade for the new museum of visual culture.

This striking new feature of Hong Kong’s West Kowloon Cultural District is characterised by an expansive horizontal podium and a graceful tower. Fabricated in concrete and clad in reflective ceramic tiles that capture the meteorological moods, the museum makes a distinct architectural statement amidst the surrounding glass and steel skyscrapers of Victoria Harbour.

The 110-metre-wide by 65.8-metre-tall LED installation overlooks the city’s famous harbour, facing Hong Kong Island. It transforms the towering facade into a colossal screen, bringing the museum into visual dialogue with the urban landscape and Hong Kong's dynamic skyline. In addition to showcasing museum collections and brand messaging, the M+ facade also displays new artworks specifically commissioned for the space.

The M+ building was designed by Herzog & de Meuron in collaboration with TFP Farrells and Arup. As the first global museum of contemporary visual culture in Asia, M+ is dedicated to collecting, exhibiting, and interpreting 20th and 21st century visual art, design and architecture, and moving image from Hong Kong, the Mainland, Asia, and beyond.

Photos: © Virgile Simon Bertrand (left), © Kevin Mak, courtesy of Herzog & de Meuron (right)