SEGD Award Ceremony 2017
SEGD Award Ceremony 2017

'An Unexpected and Magical Merger of Light and Stone' - Light Frieze Wins Two Awards From SEGD

The Society for Experiential Graphics Design (SEGD) gave two awards to iart in Miami this Saturday, June 10 for the light frieze of the Kunstmuseum Basel: The 'Honor Award 2017' and 'Best of Show 2017'.

From the jury's statement: 'This project [...] redefines what it means to integrate digital environmental graphics with architecture in the public realm. It totally blurs the lines between communication design and built environment design where both are read as one unified expression.' and

'The Kunstmuseum's Frieze is an unexpected and magical merger of light and stone that makes you look twice… and then try to figure out how they created it. I hope the future looks like this.'

All information about the project can be found here.