Innovation Lounge

The Innovation Lounge is located in the centre of the Switzerland Innovation Campus in Allschwil near Basel. Positioned directly next to the reception, it is a place of arrival and inspiration. Here, members and partners showcase their products and services to entrepreneurs and innovators. For this purpose, a media architecture was developed that is based on three components: an expansive, hanging LED ring, a round interactive table and two steles with curved LED screens.

Due to its size and radiance, the LED ring has a central presence in the room and thus also a long-distance effect through the windows. It consists of vertical LED elements with a distance of a few millimetres between them. The ring is thus semi-transparent and has a coarse resolution. However, this can only be seen from close up; from a distance of a few metres, a continuous, moving image emerges.

In the centre under the LED ring is a round interactive table. Here visitors can find out about the companies associated with the campus. This is done via a glass touch surface, which is fed with digital content from below by two beamers: A circular touch "screen".

Two slightly curved steles with LED screens facing the interactive table complete the visitor experience. Small touch screens below the panorama screens allow interaction. The steles can be used either standing alone or joined together to form an "immersion point". They can also be used for presentations.

The Innovation Lounge was planned and realised in such a way that it is open for possible expansion and for various uses such as meetings, events and exhibitions. It is a flexible, future-oriented media architecture that can bring added value to a wide variety of institutions and spatial settings.