Flower Meadow consists of a non-fungible species of flowers that are nourished by AI that will renew and proliferate every day.Wallpaper Magazines
Five kinetic screen sculptures developed by iart are part of the exhibition "LUX: A New Wave of Contemporary Art", organised by SUUM curation and consulting, and held at London's 180 The Strand from October 13 to December 18, 2021. In addition to iart's expansive installation, works by Refik Anadol, Hito Steyerl, Carsten Nicolai, Es Devlin, and other prominent exponents of contemporary media art are on display.
Blurring the lines between the physical and virtual worlds, this exhibition promises to offer a spectacular sensory overload.Harpers Bazaar
The Screen Sculptures
The five kinetic screen sculptures which make up "Flower Meadow”, consist individually of six flexible OLED screens. They are arranged in petal-like formation and controlled by a complex drive to open like natural blossoms. A spherical soundtrack accompanies the spectacle which is mounted on the ceiling of 180 The Strand in London's West End.
- 5 kinetic screen sculptures
- 6 bendable 55 inch screens per sculpture
- Screens fold into each other
- Opening and closing at regular intervals
- Virtual flowers generated by AI
The art is the tech, that’s the point.timeout.com
The Resting State
The screens fold into each other, revealing the geometric surfaces that repeat and vary the physical form of the hardware. This creates visual references that overlap between the screens, making the flowers appear even more complex than they already physically are. Virtual gloss effects evoke a subtle movement of light - as if the sun were sweeping over the flowers in sped up motion.
The Open Blossoms
The moment they open, the screen sculptures display images of actual blossoms in full radiance. Behind the scenes an AI has already analysed thousands of blossom images and generated these new, completely artificial flowers.
The Closed Blossoms
With a virtual sweep of light, the tangible blossoms revert to abstract patterns, and the screens contract. The basic colours vary from red to yellow, violet to green. The artificial flowers on the ceiling of 180 The Strand open and close, evoking the natural rhythm of day and night, spring and autumn in a flower meadow.
- Development of mounting and apparatus of movement
- Servo motor controls small winches
- Screens are attached to fine wires
- Brass worm drives turn the spring steel rods
- Hard and software integration
- Development of virtual content variants
The Project's History
It all started with a request from SUUM. The extraordinary flexibility of the LG screens had to be showcased in a way that had never been seen before. As a result, iart developed the idea of mechanically moving screen sculptures in the form of petals. In collaboration with MKT Engineering, a first prototype including a sophisticated mechanical substructure was developed in Spring 2021. After successful trial runs, four more flowers were built in Summer 2021 and installed at 180 The Strand in autumn.
LG ElectronicsSUUM Art Curation and Consulting
2D/3D DesignPrototypingSoftware DevelopmentRequirements ManagementOperationCoordinationAudiovisual DevelopmentControllingMedia technical planning