Measuring the Fluid World

The Endress+Hauser "Flow Experience" Impresses With a Kinetic Wall and Interactive Stations



Endress+Hauser Flow has expanded and modernised its Reinach (BL) campus. The global leader for industrial flow meters has developed a new visit and hospitality concept in cooperation with iart. It includes a new visitor attraction: the "Flow Experience". In total, the Endress+Hauser brand and its portfolio can be explored over an area of more than 2,000m2.

Reception in the "Flow Experience"

In the Flow Experience, everything is devoted to precise flow measurement. In the entrance area, visitors are welcomed at an initial station including a vast world map, before being guided towards the interior of the building by light pulses in curved luminaires.

Technical Facts

  • Kinetic wall with 160 moving cubes
  • 5 seconds to complete, dynamic extension
  • 32cm maximum extension into the room
  • Control via media tables positioned in the space and Ultrasound sensors
  • A total of 15 projectors for various media stations 2
  • 4 loudspeakers and 2 subwoofers

Kinetic Wall

A spectacular kinetic wall takes up the theme of precise flow measurement architecturally. It serves as a projection surface on which films on the fields of operation and the innovation processes at Endress+Hauser are shown. The action is controlled by two media tables positioned in the room. Between them, a total of 160 cubes move in the light of the projection and in changing patterns. Physical and digital movement intertwine to form a fascinating mosaic in constant change.

Interactive Projection

Before moving on, projected staff members surround the group of visitors. Some of them turn around as soon as you approach them and speak a few words. This "farewell gesture" concludes the first part of the visitor experience in a personal way.

Animated Wall Projection in the "Coffice"

In the following room, there is a café, lounges, plant areas and media tables where background information on the products manufactured by Endress+Hauser can be accessed. Finally, a highlight is waiting: a wall projection on calibration competence is superimposed on analog wall graphics and can again be interactively controlled from a media table.

  • Opening


  • Location

    Reinach (BL)

  • Client


  • Partner

    ZMIK studio for spacial design

  • Services

    2D/3D DesignPrototypingSystem DevelopmentSoftware DevelopmentSystem IntegrationProcess ManagementMechanics DevelopmentCoordinationInteraction DevelopmentInteraction DesignControllingMedia Technical Planning

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