opening of the Picasso exhibition
opening of the Picasso exhibition

iart Creates Multimedia Space for Picasso Exhibition

As part of the exhibition 'The Young PICASSO — Blue and Rose Periods', iart, in collaboration with the Fondation Beyeler, has created a multimedia space that offers visitors of all ages an insight into the life and work of the artist.

Six interactive books allow visitors to connect directly with Picasso's world through touch. The books focus on Picasso's early stylistic development, from the Blue and Rose Periods to the beginnings of Cubism. They also present the artist's main physical contexts and inspirations.

The interactive books combine the tactile experience of traditional picture books with the playful possibilities of multimedia design. While some areas on the page are printed, others are used as projection surfaces for moving images. A riveting combination of imagery, text, sound and touch allows visitors to immerse themselves fully in Picasso's unique world: a novel form of art mediation. A film projected in the multimedia space uses historical visual to convey a sense of Picasso's eventful biography and his milieu and surroundings in the years 1900 to 1907. The multimedia space thus provides a fascinating panorama of Picasso's life and work on his path to preeminence as the twentieth century's most famous artist.

We are especially pleased to have been selected from an array of international competitors for this commission. It will be our third multimedia collaboration with the Fondation Beyeler. 'The Young PICASSO — Blue and Rose Periods' opens on 3 February 2019.

More projects with interactive books:
'Paul Gauguin' at the Fondation Beyeler
'Ideas of Switzerland' at the National Museum Zurich

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