The BMW Art Journey, an initiative by Art Basel adnd BMW, presents their current and previous artists during the Art Basel 2017. An interactive book created and realised by iart shows the artists and their work.

Supporting artists' research, networking and creating, BWM Art Journey enables artists to go travelling. Their impressions, works and inspirations can be relived through an interactive book. With an added synchronized display, travel routes and works were made accessible for a wider public.

During Art Basel 2017, the BMW Art Journey installation is on display from June 15 to 18, during business hours in the UBS Forum (Aeschenvorstadt 1, Basel).

Communications agency WUNDERLAND conceptualized the contents of the book together with iart for ZIBERT + FRIENDS, the customer. iart designed and realised the book.

Our interactive books have been on display:

• at last years presentation of the BMW Art Journey
• at the Swiss National Museum Zurich
• for a workshop with the Basel School of Design
• for the exhibition Paul Gauguin at the Fondation Beyeler