Bettina Lotz studied media, communication and cultural studies at Murdoch University in Perth, Australia, the University of Kassel, Germany, and the University of Florence, Italy. After completing her master's degree, she worked as an intern with the Goethe Institute in London, before returning to Switzerland to join the publishing house Lars Müller Publishers, where she was responsible for the marketing and communication department. She has been working at iart since July 2013 and is in charge of communications.